Creating and using an ePortfolio will give you a definite edge in your job search and your search for freelance jobs.
Companies are still hiring, and having an ePortfolio will set you apart from the competition. Portfolios used to be thought of as something only used by artists, designers, and other creatives. But they are now being used by people in all sorts of industries to set themselves apart and tell the story of their skills and talents to prospective employers.
So let’s talk about how to create one and use it to your best advantage.
WHAT IS AN EPORTFOLIO?
An ePortfolio is a collection of projects, documents, examples of your work, awards and other items that endorse you for a specific set of knowledge, skills and abilities. It tells the story of your accomplishments, skills and continued learning and it allows you to paint a bigger picture of your skills and qualifications for potential employers. Finally, it allows you to have a much wider reach in your job search.
One of the most common mistakes I’ve seen people make on ePortfolios is overwhelming the reader with content. It’s so tempting to put every single thing you’ve ever done on the portfolio because resumes can be so limiting, whereas with an ePortfolio, there’s really no limit. But there is a limit. Only include what best demonstrates your talent and experience. After making your list of projects, work products and whatever else you are showing off for your particular profession, put them in order of how impressive they are. Then pick the top 10-20 at the most, and, if applicable, choose projects that each show off a different skill or service. Also decide what you are trying to accomplish.
If you are simply enhancing your resume, then the work you display should support the qualifications you’ve listed. If you are using it to draw in new clients, then you’d also focus on projects that are related to the sorts of clients you want to work with. If you are trying to establish yourself as a leader in the field, focus on the most high-level work you’ve done that has gained you the most attention. So, in summary, decide what you are trying to accomplish with your ePortfolio, and then build it accordingly.
Unless you are familiar with creating websites from scratch, you’ll likely use a cloud-based website-building platform to create your ePortfolio. Below are some options to consider.
POPULAR WEBSITE BUILDERS FOR CREATING YOUR ONLINE PORTFOLIO
- Wix (best for creating traffic to your site)
- Weebly (best for affordability)
- WordPress (powerful features and highly customizable)
- Squarespace (best overall ePortfolio website)
- Duda (stylish designs)
- GoDaddy (quickest way to build an ePortfolio)
- Strikingly (best help and support)
- Site123 (best for all in one convenience)
You can use your ePortfolio in a number of different ways during the job search. For example, you can insert links to projects explained in your ePortfolio into your cover letter, so the employer can quickly take a look at more specifics of the project. You might also pull it up as a screen share during a virtual interview to further explain answers to questions about your accomplishments. Also, make sure to repurpose content that you’ve placed on your site. You not only want to connect your ePortfolio to all your other social media, but also think in terms of using your blog content on LinkedIn, sharing podcast content on other sites, having guest contributors on your blogs and podcasts to get more traffic, and offering to be a guest contributor for others.
Once you get this rolling, the possibilities are endless!